| AUGUST 2008 |
Program information mailed to guidance departments in 26,000 public and private high schools in the U.S. to describe the new application process. |
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| OCTOBER 1 |
Applicants must submit an application by 5:00pm Central Time, Wednesday, October 1st. |
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| OCTOBER 6 |
Reviewers must submit their review no later than 5:00 p.m., Central Time, on Monday, October 6, in order for applications to be considered. |
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| OCTOBER 22 |
List of School Winners (1 male, 1 female per school) announced to media and posted on www.wendysheisman.com. |
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| OCTOBER 27 |
List of State Finalists announced to media and posted on www.wendysheisman.com. |
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| NOVEMBER 7 |
List of State Winners announced to the Media and posted on www.wendysheisman.com. |
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| NOVEMBER 10-26 |
12 National Finalists are named (1 Male and 1 Female from each of the 6 Heisman Regions). |
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| DECEMBER 8 |
Applicant Mailing to be sent out this week (letter and gift card to first 41,100 applicants). |
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| DECEMBER 12 |
All 12 National Finalists are invited to New York City for Heisman Weekend activities, including the Wendy’s High School Heisman Award Banquet. |
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| DECEMBER 14 |
Wendy’s High School Heisman Award Show featuring all 12 National Finalists is telecast 6:30 – 7 PM, on ESPN2. |
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| DECEMBER 22 |
School Winner Mailing to be sent out this week (letter, gift card, certificate & patch) to guidance counselors. |
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| JANUARY 5 |
State Winner Mailing to be sent out this week (letter, gift card, silver medal, patch) to the winner's home. |
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State Finalist Mailing to be sent out this week (letter, gift card, bronze medal, patch) to the winner's home. |
